The very strange news that we won a Peabody Award for Editions At Play.Read More
Tellart created The Binoculars, a modified version of the iconic Tower Optical coin-operated binocular viewers, that allowed visitors at the Sydney Opera House to explore the spectacular, high-resolution StreetView captures of the world's other UNESCO World Heritage sites working with Google Creative Lab on the concept and content, Tellart guided the rigorous user experience design and engineering process required to deliver this interactive blending of traditional manufacturing and connected digital technology.Read More
“Google has also used the Story Spheres platform to feature audio stories and songs of the anangu traditional owners to make the Street View experience more immersive.” - News.com.au
“A highlight is audio recordings of Tjukurpa teachings, handed down orally.” - The Australian
“However, rather than eyeing ad revenue, Google seems intent on documenting the cultural heritage of the area in this project, and after two years of collaborative development the Story Sphere of Uluru is now live online.” - The Sydney Morning Herald
..by default I am pro-technology. But I also present as an artist. I’m not a coder, nor particularly good at art, I just like potential. So as soon as I get hold of anything like this I basically try to mess with it. It’s like a default: move stuff about, try and glitch it, warp it, press all the buttons, see what happens.
Kwame, Kim and the team behind the code behind the scenes of A-Universe-Explodes.com wrote a bit about how silly the whole idea is.Read More
Falling in love can leave us lost for words, even though there’s plenty racing through our head. Created by by Google’s Creative Lab and Grumpy Sailor, this quirky set of interactive films allows you to explore the inner thoughts of two characters across a series of serendipitous and sometimes awkward encounters that eventually lead to Love at Fifth Site.
Love at Fifth Site allows the audience to use their phone to ‘shine a light’ onto the inner monologue of the film’s protagonists. Using the phone's accelerometer and the browser's native device motion library to respond to audience interaction and movement, the work forms part of an ongoing exploration of how technology can help artists push the boundaries of traditional storytelling.
Short, slightly confusing article on our latest project in WIRED. Kinda odd that they basically undersold what is interesting about the project. But, hey, worth a read:
Within less than a week, YTSO became the most-watched live music concert on the Internet. [Limelight]
"The YouTube Symphony Orchestra is an orchestra assembled by open auditions hosted by YouTube, the London Symphony Orchestra and several other worldwide partners. Launched on December 1, 2008, it is the first-ever online collaborative orchestra. Wikipedia
Lamps: a design research collaboration with Google Creative Labs, 2011
" At the beginning of 2011 we started a wide-ranging conversation with Google Creative Lab, around near-future experiences of Google and its products. During our discussions with them, a strong theme emerged. We were both curious about how it would feel to have Google in the world with us, rather than on a screen. If Google wasn’t trapped behind glass, what would it do? What would it behave like? How would we react to it? ..." (read the whole post)
A shout out to Kate Hammond, and a range of people at different agencies including Tom Chitty, M&C and Glue for one of my favourite projects of 2011 and something that made me feel proud to be involved - the Good to know campaign.
"Good to Know helps people stay safe on the Internet and manage the information they share online, with the aim of improving our reputation on privacy and security with consumers and policymakers.
www.google.co.uk/goodtoknow provides users with clear, simple information and guidance on these issues. From advising on how to create secure passwords and explaining cookies, to helping users understand the data they share on Google, the campaign and website aim to provide easily digestible information that computer users of all levels can understand and benefit from."
At its heart Google's Lab is in the creative business, and we do our bit for marketing - trying to share the magic of our products with our users.
We're really not motivated by awards... but then I would say that; and it's certainly not everyday that you work on a Gold Cannes Lions winning campaign - yet somehow this year I was involved in three: Art Project, Life in a Day and Voice Search outdoor, not to mention glory by association with Wilderness Downtown and the Chrome campaigns. I was up and down those steps like pro by the end of June as Creative Lab ended up with 1 Grand Prix, 6 Gold, 4 Silver and 2 Bronze Cannes Lions as well as 1 Black Pencil & 2 Gold Pencils at D&AD
The Wilderness Downtown (Cyber Grand Prix winner): an interactive music video for Arcade Fire showed off Chrome’s features.
Chrome Speed Tests: a series of lab-like experiments on YouTube demonstrated Chrome's speed.
The Google Art Project : adapted Street View technology to let people virtually navigate museums and galleries around the world.
UK Voice Search : a series of billboard ads with phonetic spellings touted our mobile app’s voice search chops.
Life in a Day: Ridley Scott asked YouTube users around the world to upload footage from July 24, 2010, which was then turned into a feature film.
The Art Project, that later became the Cultural Institute, that later became Art & Culture actually began back in 2008 in Spain, with a Google earth layer that allowed you to fly into a sketchup model of the Prado with pictures of the building on the inside. It was set up and organized by one girl. Called Clara.
The art project we launched in January 2011 was meant to be a similar rough sketch but with more galleries. In the end 17 galleries were involved and the whole thing became much bigger than we had imagined because people could see the power of that first model. And, you know, lawyers... And we are in the same place again, only this time we've been inundated with requests from museums. That is how these things happen. Not in a major way but in a progression of models that inspire and excite.
- Prado experiment with Google Earth: (2008/9) Press & blog (initiated by Clara Rivera Rodriguez out of Google Spain with help from CL)
- First 'Art project' with StreetView: (2010/11) Press & blog (initiated by Amit Sood, Anna de Paula Hanke, and Sara Rowghani with help from CL)
- 'Cultural Institute' project in press Oct 2011: Press (much reduced CL involvement)
- Physical Institute 'launched' in Paris: mid-2012 (no CL involvement)
- Unified web experience of the Cultural Institute launched with Dead Sea Scrolls, ArtProject, Mandela Archives : Oct 2012 Press & Blog
We were lucky enough to work on this (our first Google April Fool) with Sara Rowghani and Reto Meier (who actually built the app). The video was shot by Glue in conjunction with the in-house team (scripting and editing).
The scripts, translations, designs, and copy were created in-house over a few weeks.
The video had over a million views and over 50k app downloads .
Coo-ooo-ool long-copy print-ad is out in the states from Google:
Great use of copy, space, light, colour. And apparently there's an important message about business there too.