Tea Uglow at AIGA Design Conference [2017]

Tea Uglow is familiar with uncertainty and doubt. But instead of seeing them in a negative light, she considers doubt, ambiguity, and uncertainty to be a central force behind her creativity and innovation.

In a recent talk about her work as creative director of the Google Creative Labs team in Sydney, she asked the audience a tough question to unpack the idea further: “Is there roomfor ambiguity and doubt when computers are in our pockets and at our sides at all times? What happens to creativity if there isn’t?” So many forms of technology are designed to do just one rigid thing, she explained, that it may be stifling human creativity and ingenuity. It’s a concerning thought for many creatives who rely on computers, tablets, apps and software for nearly every bit of their jobs.