ADS :: Your face on my undies... classy crowd-sourcing from Bonds

Utilising the wonderful world of social and the new game of crowd-sourcing, Bonds (my favourite underwear brand, as it happens) are engaging the yoof by allowing them to upload pictures that will then be voted on somehow and turned into hot-selling pants.

Not exactly world-changing, would be interested to see if you could do something with this community that did at least 'do' something. anyway.