YouTube + THe Guggenheim == Play: the first biennial of creative video.



YouTube Play, a collaborative initiative created by YouTube and the Guggenheim Museum to discover and showcase exceptional talent working in the ever-expanding realm of creative video.

A collaboration with HP, YouTube Play is a search for the most creative videos in the world, which will culminate on October 21, 2010, in a presentation in (and on) the Guggenheim Museum in New York, and throughout the Guggenheim network of museums in Bilbao, Venice and Berlin.  From the moment we first met with the Guggenheim, their vision for the future of access, appetite for global distribution, and radical inclusiveness mapped perfectly onto ours.

A simple ask to all you creatives - please share this great program with everyone you know who has an interest in art, video, creativity - or all three - so that we can embark on the next phase of receiving the brilliant submissions from which the final shortlist will be drawn.  We, and the Guggenheim, are extremely excited to see what rolls in.