As someone whose career involves developing potentials for the future of reading, including books which can be “owned” and “borrowed” through the use of blockchain technology; and a novel set inside Google’s street view, both as part of Editions at Play, we couldn’t pass up the opportunity to find out which books from the past have impacted the brilliant Tea Uglow
What are the secondary and tertiary implications of the emergence of Machine Learning for the creative community? My friend and long term-collaborator, John Gerard’s LACMA research project: Neural Exchange created a perfect chance to sum up my thinking on the topic.
Why aren’t we finding ways of building the information that we want into the way we want to experience the environment, rather than the way we’re told to experience the environment?
Tea Uglow is the Creative Director of Google’s Creative Lab in Sydney, although she prefers a Google (mis)Translate version of the title – Experimental Person in Charge.
Tea leads a team exploring “the spaces between contemporary digital technology and traditional forms of creativity and culture. That might be with museums, galleries, working with artists, filmmakers or writers and looking at what happens when those intersect.”
Tea Uglow may have the most important job in the creative industries: to discover the tools of the future designer. “I play with technology not to create new forms of creativity but to augment and influence traditional forms of creativity,” explains Tea, creative director of Google’s Creative Lab in Sydney.
.. To ‘record’ the experiences of the dynamic web is like taking photos of morning dew: fragmentary and one-dimensional, unsatisfactory. The future internet, consisting of machine intelligence communicating with speech rather than all these helpful words on ‘pages’, is even tougher to pin down. Every single web experience is literally performative — a machine pirouetting through a dance of information that is unique to you in that moment and then lost forever.
What could a digital book have to do with Blockchain (the tech behind Bitcoin)? And how can you ‘own’ a book, if anyone can read it? Well, we have some ideas…
As part of Editions At Play (our ongoing experimental platform to explore possibilities of digital books) these are the questions we got given to answer while developing one of our latest books, A Universe Explodes.
[10 min interview from Feb 2017] Kojo Baffoe is joined by Creative Director of Google, Tea Uglow. She is the brains behind Google’s innovative Lab in Sydney, Australia. Her works varies between non-linear narration and the physical web.