I feel I have somewhat accidentally published a book. Penguin have very kindly included a sort of expanded version of a short lecture I was asked to give (as part of the Sydney Writers Festival). It is a huge honour and I feel a a bit embarrassed to be dressed in the livery of an authentic Penguin Classic, but, at the same time hugely proud. A Curiosity of Doubts is available in shops that sell books. And online. A podcast of the talk is being made and we can link to that.
In 2014 I wrote an open letter because I think banner ads are billboards in disguise and that we've poisoned the well of digital advertising by insisting that we use them as direct response units rather than beautiful, ambiguous, brand moments...Read More