Why Diversity Can Be Nonsensical + How to Push Inclusion | | Eye on Design

Her talks at these events are often gloriously tangential meanderings, yet Google Creative Lab and their workings remain something of a mystery—entities that are ever fascinating, yet enduringly hard to describe. Many of the projects are internal, meaning the ones we hear about are the wide-ranging collaborations with cultural organizations and practitioners. The Creative Lab’s overarching aim is to use Google tech and resources “to enable artists, writers and performers to look at new ways in which we can use all these remarkable digital tools to make art, theater, and music.”

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It's Nice That | Google’s Tea Uglow’s Bookshelf includes “Second-wave cyberpunk” and “print wizardry”

As someone whose career involves developing potentials for the future of reading, including books which can be “owned” and “borrowed” through the use of blockchain technology; and a novel set inside Google’s street view, both as part of Editions at Play, we couldn’t pass up the opportunity to find out which books from the past have impacted the brilliant Tea Uglow

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“The creative process is about not knowing what you’re doing”: Interview with Tea Uglow | Simpleweb

Why aren’t we finding ways of building the information that we want into the way we want to experience the environment, rather than the way we’re told to experience the environment?

Tea Uglow is the Creative Director of Google’s Creative Lab in Sydney, although she prefers a Google (mis)Translate version of the title – Experimental Person in Charge.

Tea leads a team exploring “the spaces between contemporary digital technology and traditional forms of creativity and culture. That might be with museums, galleries, working with artists, filmmakers or writers and looking at what happens when those intersect.”

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Tea Uglow at AIGA Design Conference [2017]

Tea Uglow is familiar with uncertainty and doubt. But instead of seeing them in a negative light, she considers doubt, ambiguity, and uncertainty to be a central force behind her creativity and innovation.

In a recent talk about her work as creative director of the Google Creative Labs team in Sydney, she asked the audience a tough question to unpack the idea further: “Is there roomfor ambiguity and doubt when computers are in our pockets and at our sides at all times? What happens to creativity if there isn’t?” So many forms of technology are designed to do just one rigid thing, she explained, that it may be stifling human creativity and ingenuity. It’s a concerning thought for many creatives who rely on computers, tablets, apps and software for nearly every bit of their jobs.

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It's Nice That | “Coding is an extraordinary form of creativity”

Tea Uglow may have the most important job in the creative industries: to discover the tools of the future designer. “I play with technology not to create new forms of creativity but to augment and influence traditional forms of creativity,” explains Tea, creative director of Google’s Creative Lab in Sydney.
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It's Nice That | “I love the work I get to make. But I wish it didn’t seem so kooky”: Google Creative Lab’s CD Tea Uglow on the friction between culture and digital tech

..by default I am pro-technology. But I also present as an artist. I’m not a coder, nor particularly good at art, I just like potential. So as soon as I get hold of anything like this I basically try to mess with it. It’s like a default: move stuff about, try and glitch it, warp it, press all the buttons, see what happens.

The She Word: Tea Uglow, a "pebble in the landslide"

In honor of Women’s History Month, we’re celebrating the powerful, dynamic and creative women of Google. Like generations before them, these women break down barriers and defy expectations at work and in their communities. Over the course of the month, we’ll help you get to know a few of these Google women, and share a bit about who they are and why they inspire us.

In our second installment of the “She Word” series, we hear from Tea Uglow, a creative director in Sydney, Australia who is known for her love of coffee (but not tea), and for grabbing a “quick flat white and a chat.”

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