The Verge, Feb 2016
".. Google is also interested in this problem of engagement, and cites the declining use of e-readers as evidence that the frontier for digital books has moved. "Phones offer countless new ways to construct narrative and read deeply," says T.L. Uglow of Google's Sydney-based Creative Labs, which created the initiative along with London-based publisher Visual Editions. "These are books that can compete for attention on your phone via incredible, dynamic literature."