“The creative process is about not knowing what you’re doing”: Interview with Tea Uglow | Simpleweb

Why aren’t we finding ways of building the information that we want into the way we want to experience the environment, rather than the way we’re told to experience the environment?

Tea Uglow is the Creative Director of Google’s Creative Lab in Sydney, although she prefers a Google (mis)Translate version of the title – Experimental Person in Charge.

Tea leads a team exploring “the spaces between contemporary digital technology and traditional forms of creativity and culture. That might be with museums, galleries, working with artists, filmmakers or writers and looking at what happens when those intersect.”