Space Lab - what will you do?

This project - a true cross disciplinary effort by ATP, Toaster and Potato for Creative Lab EMEA and YouTube - had netted over 28m views and 50,000 subscribers in its first 3 months.

Challenging 14-18year olds to come up with an idea for an experiment that an astronaut can carry out in space, for the chance to watch NASA astronauts conduct it aboard the International Space Station live on YouTube next year. - it genuinely managed to hit my only real goal - get EVERYONE excited about space, from geeky kids to arty, vegetarian, middle-aged creative directors.

And the Toaster boys got this AMAZING original space helmet in to shoot the poster for Space Lab early this year. Worth every penny