At its heart Google's Lab is in the creative business, and we do our bit for marketing - trying to share the magic of our products with our users.
We're really not motivated by awards... but then I would say that; and it's certainly not everyday that you work on a Gold Cannes Lions winning campaign - yet somehow this year I was involved in three: Art Project, Life in a Day and Voice Search outdoor, not to mention glory by association with Wilderness Downtown and the Chrome campaigns. I was up and down those steps like pro by the end of June as Creative Lab ended up with 1 Grand Prix, 6 Gold, 4 Silver and 2 Bronze Cannes Lions as well as 1 Black Pencil & 2 Gold Pencils at D&AD
The Wilderness Downtown (Cyber Grand Prix winner): an interactive music video for Arcade Fire showed off Chrome’s features.
Chrome Speed Tests: a series of lab-like experiments on YouTube demonstrated Chrome's speed.
The Google Art Project : adapted Street View technology to let people virtually navigate museums and galleries around the world.
UK Voice Search : a series of billboard ads with phonetic spellings touted our mobile app’s voice search chops.
Life in a Day: Ridley Scott asked YouTube users around the world to upload footage from July 24, 2010, which was then turned into a feature film.