“The creative process is about not knowing what you’re doing”: Interview with Tea Uglow | Simpleweb

Why aren’t we finding ways of building the information that we want into the way we want to experience the environment, rather than the way we’re told to experience the environment?

Tea Uglow is the Creative Director of Google’s Creative Lab in Sydney, although she prefers a Google (mis)Translate version of the title – Experimental Person in Charge.

Tea leads a team exploring “the spaces between contemporary digital technology and traditional forms of creativity and culture. That might be with museums, galleries, working with artists, filmmakers or writers and looking at what happens when those intersect.”

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Tea Uglow at AIGA Design Conference [2017]

Tea Uglow is familiar with uncertainty and doubt. But instead of seeing them in a negative light, she considers doubt, ambiguity, and uncertainty to be a central force behind her creativity and innovation.

In a recent talk about her work as creative director of the Google Creative Labs team in Sydney, she asked the audience a tough question to unpack the idea further: “Is there roomfor ambiguity and doubt when computers are in our pockets and at our sides at all times? What happens to creativity if there isn’t?” So many forms of technology are designed to do just one rigid thing, she explained, that it may be stifling human creativity and ingenuity. It’s a concerning thought for many creatives who rely on computers, tablets, apps and software for nearly every bit of their jobs.

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It's Nice That | “Coding is an extraordinary form of creativity”

Tea Uglow may have the most important job in the creative industries: to discover the tools of the future designer. “I play with technology not to create new forms of creativity but to augment and influence traditional forms of creativity,” explains Tea, creative director of Google’s Creative Lab in Sydney.
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The Binoculars on The National Design Awards Gallery

Tellart created The Binoculars, a modified version of the iconic Tower Optical coin-operated binocular viewers, that allowed visitors at the Sydney Opera House to explore the spectacular, high-resolution StreetView captures of the world's other UNESCO World Heritage sites working with Google Creative Lab on the concept and content, Tellart guided the rigorous user experience design and engineering process required to deliver this interactive blending of traditional manufacturing and connected digital technology.

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Why do we do it after all? [Nov 16]

.. To ‘record’ the experiences of the dynamic web is like taking photos of morning dew: fragmentary and one-dimensional, unsatisfactory. The future internet, consisting of machine intelligence communicating with speech rather than all these helpful words on ‘pages’, is even tougher to pin down. Every single web experience is literally performative — a machine pirouetting through a dance of information that is unique to you in that moment and then lost forever.

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