Handmade beer ads :: It's all handmade at the moment. Everything. Even the Print ads. & the beer. & the video...

This is the analogue equivalent of a projection campaign - abolutely no scale and completely reliant on the video of the event - i.e. the documentation of the happening - which is so 60's avant garde. Soon we will have ads which never happened except on paper. Ads drawn in water on a napkin. The idea of ad campaigns... COOL! Very scaleable.
... and then maybe minimalist ad campaigns?