First of all I'm liking this post on gamification and pointsification and bad neologisms from Hide & Seek http://www.hideandseek.net/cant-play-wont-play/
Then after all that you can't help but think that one way or another life is literally turning into a succession of leaderboards - and a lovely demo of this existential gamified prettification for Nike Grid courtesy of Stamen.
Most importantly of course, South Leads. Boom. (as they say in the States.)