Adidas Basketball get old-school gaming functionality out of a YouTube Branded Channel.

Adidasbasketball

http://www.youtube.com/user/adidasbasketball

This is REALLY interesting - admittedly 90's level gaming - "click to go faster" / "click to watch more" - but the speed of the interaction with the video is really fast. Lots of potential.
Agencies involved were 180, Los Angeles, and Riot, Amsterdam
Basketball star is a young man named Dwight Howard